Last Updated: March 2025

This privacy policy (the “Policy”) is intended to inform you of the types of information Reid Ranch (“we” or “us”) collects, as well as our policies and practices regarding the collection, use, and disclosure of that information through the web pages at www.reidranch.com (the “Site”).

Please read this Policy carefully, because by using the Site, you are acknowledging that you understand and agree to the terms of this Policy, and consent to the manner in which we may collect, use and disclose the foregoing information.  If you do not agree to the terms of this Policy, please do not use the Site.

We reserve the right to change the provisions of this Policy at any time.  We will alert you that changes have been made by indicating on the Policy the date it was updated.  We encourage you to review this Policy from time to time to make sure that you understand how any Personal Information you provide will be used.  Your continued use of the Site following the posting of changes to these terms will mean you accept those changes. This Policy applies solely to information collected by the Site.

What Information Do We Collect?

• Personal Information You Provide to Us – We only have access to and collect personal information (such as your name, telephone number, or email address, [collectively, "Personal Information"]) that you voluntarily give us via several web forms on this website.  We will not sell or rent your Personal Information to anyone.  We are the sole owners of the Personal Information collected on this Site.  All forms on the Site when submitted by you, will route through our internal e-mail server to the appropriate persons.  We utilize point-to-point encryption through this entire process.  Sensitive or confidential information (such as your credit card for the damage deposit) is further stored in an encrypted folder.

• Information Collected by Automated Means – Whenever you use the Site, we, as well as any of our third-party plug-ins and/or service providers, may use a variety of technologies that automatically collect information about how the Site is accessed and used ("Usage Information").  Usage Information may include, in part, browser type, operating system, the page served, the time, how many users visited the Site, and the website you visited immediately before the Site.  This statistical data provides website operators with information about the use of the World Wide Web, such as how many visitors visit a specific page, how long they stay on that page, and which hyperlinks, if any, they “click” on.  Usage Information may help us to keep the Site fresh and interesting to our visitors and to tailor content to a visitor’s interests.  Usage Information is generally non-identifying, but if we associate it with you as a specific and identifiable person, we treat it as Personal Information.

• Device Identifiers – In the course of collecting Usage Information we may also collect your IP address, MAC Address or other unique identifier (each a "Device Identifier") for the computer, mobile device, Wi-Fi card, or other technology (collectively, "Device") you use to access the Site.  A Device Identifier is a number that is automatically assigned to your Device when you access a web site or its servers.  Our computers identify your Device by its Device Identifier.  When you visit the Site, we may view your Device Identifier.  We may use this information to identify repeat visitors to our Site.  We may associate your Device Identifier with your Personal Information.

The technologies used on the Site, including Device Identifiers, used to collect Usage Information may include, without limitation:

• Third-party plug-ins – each plugin may use tracking technologies such as Cookies, Web Beacons, Protocols, etc.  Please review privacy policies for each in use.  Currently the Google Analytics and Tag Manager plugins are loaded on all our web pages.

• Cookies – we reserve the right to use browser and plug-in cookies on the Site to enhance visitors’ experience of the Site.  For example, we may set a cookie indicating you saw a pop-up message on the Site so that it does not pop-up on future visits or page changes.  Cookies may also be set by Google Analytics and Tag Manager on any of the pages on the Site.

• Social Media meta-data – meta-data is used on websites to operate in connection with other websites and platforms such as Facebook and Instagram.  Please refer to any social media platforms you use for their Privacy Policy.  Currently we are using no Social Media plug-ins

How Do We Use Your Information?

We will use your information to respond to you regarding the reason you contacted us.  We will also use your information as follows:

Texting

If you opted in via phone or from the contact form on this website, we may send occasional texts.  These texts may indicate short-term promotions being offered, policy changes, reminders, or real-time notices. For example:

• Promotions – Occasionally we may offer discounts on reservations when you book by a certain date.
• Policy Changes – We may send texts to inform you of changes that were made after our publications such as vacation guides and guest booklets were mailed. An example this type of change may be a change to check-out times or procedures.
• Reminders – We may send texts to remind you of dates by which you should complete. An example of this may be to remind you to complete our Guest Roster two weeks prior to your arrival.
• Real-time Notices – We may send texts to inform you of changes made in real-time. An example of this may be when campfires are not prermitted due to high fire danger.

Emails

We may send emails to you regarding your reservation, changes to our policies, or other information that may be of interest to you.  In addition to the reasons we may send texts we generally also email copies of your invoice and your rotation schedules.  Our waivers are emailed through SmartWaiver’s email system.

Do We Share Your Information?

We will not trade, rent, share or sell your Personal Information to third parties, unless you ask or authorize us to do so.  However, we may re-enter necessary Personal Information onto third party platforms to utilize their services as part of our business processes.

We will disclose Personal Information when we believe in good faith that such disclosures (a) are required by law, including, for example, to comply with a court order or subpoena, or (b) will help to:  enforce our policies; protect your safety or security, including the safety and security of property that belongs to you; and/or, protect the safety and security of our Site or third parties.  In addition, if Reid Ranch or all of its assets are acquired, all of the data collected by us through the Site and through other means and services provided by us would be among the transferred assets.

Third-Party Platforms

• SmartWaiver – We use SmartWaiver to process our waivers. Please refer to their Privacy Policy at https://www.smartwaiver.com/privacy/. Also, be sure to watch your email for those waivers as they will be coming from SmartWaiver and not from us.
• Texting – We may partner with a texting platform to send texts. SimpleTexting is our current texting platform. Please refer to their Privacy Policy at https://simpletexting.com/privacy/. SimpleTexting assures that we are in compliance with all texting laws.

Your Privacy – Access to and Control Over Information

We offer you choices regarding the collection, use, and sharing of your Personal Information.  If you receive promotional communications from us, you may indicate a preference to stop receiving further promotional communications from us and you will have the opportunity to “opt-out” by following the unsubscribe instructions provided in the promotional email or text you receive or by contacting us directly at the email address or phone number given on our Site.  We do not charge for this service.  Your opt-out request for email will be processed instantly by our server when you use the unsubscript instructions or within 30 days when you contact us directly.  You may also have option to join our “Do-not-spam” list to be sure your e-mail does not get placed on our list for promotional offers again. Opting out of texting will be handled by the third party platform.

You may also do the following at any time by contacting us via the email address or phone number given on our Site:

• Request what data we have about you, if any.
• Change/correct any data we have about you.
• Have us delete any data we have about you.

Does This Policy Apply to Other Websites Linked To or From the Site?

The Site may contain links to other websites.  Any Personal Information you provide on linked pages or sites is provided directly to that third party and is subject to that third party’s privacy policy.  This Policy does not apply to such linked sites, and we are not responsible for the content or privacy and security practices and policies of these websites or any other sites that are linked to or from the Site.  We encourage you to learn about their privacy and security practices and policies before providing them with Personal Information.

Do We Collect Information From Children Under the Age of 13?

The Site is not intended for use by children under the age of 13, and Reid Ranch does not knowingly collect or use any Personal Information from such children.  If we become aware that we have unknowingly collected Personal Information from a child under the age of 13, we will make commercially reasonable efforts to delete such Personal Information.

As Reid Ranch provides guests services to youth groups and families who may have children under 13, personal information may be entered on the waiver forms (see Third Party Platforms above).

What Steps Do We Take To Protect Your Information?

We take measures designed to protect your Personal Information in an effort to prevent loss, misuse, and unauthorized access, disclosure, alteration, and destruction.  We provide physical, electronic, and procedural safeguards to protect Personal Information we store and maintain.  Please be aware, however, that despite our efforts, no security measures are perfect or impenetrable and no method of data transmission can be guaranteed against any interception or other type of misuse.

All communication between you and our server over the World Wide Web is encrypted according to industry standards.  You may determine such use by looking for the “https://” security indicator in your browser’s URL bar and/or viewing the contents and chain of our security certificate.

Miscellaneous

This Policy and the privacy practices of Reid Ranch will be subject exclusively to the laws of the State of Utah in the United States.  Reid Ranch makes no representation that this Policy and our practices comply with the laws of any other country or jurisdiction.  Users of the Site who reside outside the United States do so on their own initiative and are responsible for compliance with local laws, if and to the extent local laws are applicable.  If you reside outside of the United States, by using the Site, you consent to the transfer, processing and use of your information outside your country.

Questions?

If you have any questions about this Policy, please contact us at 2965 East Evergreen Ave., Salt Lake City, UT 84109, 1-800-468-3274.  Technical questions regarding the Site may be directed to our webmaster at (801) 486-5083.